Sephora asks an emotionally-engaging question really? Giving readers a little taste of something intriguing might cause them to bite. After all, a great newsletter is worthless if it never sees the light of day. When she's not typing out blog posts or crafting killer social media campaigns, you can find her lounging in a hammock with an epic fantasy novel. XKCD's comic, "Headlines" 6. Questions enter an instant dialogue with users, making them more likely to be opened. Single-Word Subject Lines One effective email subject line strategy involves going ultra-minimalist with one-word subject lines. MailChimp conducted an email subject line study and found that short, descriptive subject lines fare better than cheesy lures. People are inundated with boatloads of information — more than ever before in history! Because more opens means more online sales.
Check out our post on the best times to send an email newsletter. Instead, try location-specific offers and language, or interest targeting. Quality of your email list. Examples above incorporate numbers, scarcity, punctuation, and partial capitalization emphasis on the partial for some serious subject line success. Single-Word Subject Lines One effective email subject line strategy involves going ultra-minimalist with one-word subject lines. Working on your subject lines will help, but there may be other factors at play, such as: What should I be panicking about? These emails have a specific purpose, and so their subject lines should be specific as well. Asking your readers a question, as opposed to a standard statement, immediately engages them. Remember, imitation is flattery, so flatter the hell out of the best email subject lines. Caps are powerful, but not to be trifled with. In many ways, your email subject line is more important than your email body. An article at The New Yorker discusses our avid adoration of listmania: Funny Email Subject Lines A humorous subject line can really stick out among the dry, dull emails surrounding it. Most good email subject lines rely on a conversationalist tone to attract readers. You should write 10 subject lines for every email, just as you should write 10 titles for every blog post. An ample amount of alliteration attracts! Your best bet for creating good email subject lines will be understanding your audience intimately and catering to them. Email Subject Line Best Practices Some general good email subject line best practices to keep in mind when crafting those lures. These tips should help with open rates, but retaining those readers? Thrillist knows their audience. Pay attention to the preview. Throw in some scarcity words and you may be surprised how your click rates will change. LivingSocial also sends me new deals based on my past purchases. The subject line above combines personalization via remarketing with scarcity to create an effective email subject line. Go over 50 characters and you risk being cut o-. When did you send it?
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