The service will allow people older than 18 to create a dating profile — separate from their main profile and invisible to their friends — that it shows to potential matches based on common interests, dating preferences, location and mutual friends, company officials said. He previously covered national business and the Trump companies. Still, Kevin Lee, the trust and safety architect of the fraud-detection start-up Sift Science and a former Facebook spam manager, said the dating service could subject users to a host of new risks, including financial fraud. The dating platform opens up opportunities for scams and for thieves to prey on the lonely , said Kevin Lee, a trust and safety architect at fraud prevention company Sift Science. She was the Wall Street Journal's first full-time beat reporter covering big data and artificial intelligence. But before the feature has even launched, the social network's chance for romance faces some major obstacles. Lee ran Facebook's spam operations team from to late , with a focus on stopping online romance scams. Your subscription supports journalism that matters. In , Facebook and Cornell University researchers pulled data on 1. Even as they were planning for chief executive Mark Zuckerberg to announce the new dating service onstage Tuesday, officials said they were busy thinking about how it might be abused. The new dating feature was announced on the same day Facebook confirmed it fired an employee who allegedly used his internal access to stalk women through the social network. He sees a similar challenge for Facebook. The service, designed for people who want to have an affair, suffered an embarrassing breach in in which 36 million members had their personal information exposed. Some of the dating apps now allege that Facebook is copying their apps, encompassing their features into its main market-dominating powerhouse. Facebook officials said they are taking safety and privacy issues seriously and moving cautiously into the dating scene.
A Facebook spokesman declined to share information on how its moderation team will work. Facebook last week reported that sales rose in the first quarter of , and it said it saw an increase in the amount of time people spent using its platform. Follow The story must be told. This is dating in the age of apps. Many people were already using Facebook for dating, officials said, and they want to support that in a safe way. That level of data intimacy, he added, could have great value to marketers: Getting over data trust issues is something Ruben Buell, the president of adult dating website Ashley Madison, is very familiar with. The service will begin testing in a few months. Felicia Cravens, a Texan who runs a Facebook page called Unfakery that helps track down fraud accounts, said catfishing and romance scams are a huge problem on the service — and one that the dating feature could easily make worse. Trust issues Facebook didn't say when the new dating feature would roll out for its app. He'd see hundreds of fake profiles every day on Facebook designed to trick women and extort money from them. But because Facebook's audience is bigger and more widespread, its ad-targeting platform is more sophisticated and its users' profiles are built on years of detailed information, experts worry the new dating service could present a huge target and amplify the potential for abuse. Facebook will log interactions on the dating site, keep a record of everyone a user likes or rejects and gather other data necessary for the service to work, officials said. But Lee says Facebook, and the team he used to run, also has the resources to take on the potential flood of fraud attempts. He sees a similar challenge for Facebook. Facebook, which makes most of its money from selling targeted ads, said it doesn't have plans to show ads on its new dating platform. She was the Wall Street Journal's first full-time beat reporter covering big data and artificial intelligence. Privacy watchdogs, advertising experts and industry rivals worry the service could expose users more acutely to the worst of the Web — scams, malicious strangers and other problems Facebook already has its hands full with. Still, Kevin Lee, the trust and safety architect of the fraud-detection start-up Sift Science and a former Facebook spam manager, said the dating service could subject users to a host of new risks, including financial fraud. Will they put the resources into safety? It also said it doesn't plan to use information gathered from dating profiles for ads in your News Feed. The service, designed for people who want to have an affair, suffered an embarrassing breach in in which 36 million members had their personal information exposed. But before the feature has even launched, the social network's chance for romance faces some major obstacles. Facebook officials said they are taking safety and privacy issues seriously and moving cautiously into the dating scene. But its data privacy woes have definitely cost it users, he said. Some of the dating apps now allege that Facebook is copying their apps, encompassing their features into its main market-dominating powerhouse.
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